The Complete Guide to Blog SEO 2017

It's  important that you understand I have significant experience in this  field, but more importantly, what I'm going to tell you fucking works.

If you want to read the full, 5,000 word, ridiculously actionable guide, it's here: The Complete Guide to Blog SEO

I shit you not, everything I do, step by step, is in there. However, I'm also going to leave a kick ass summary below.

Traditional SEO can be summed up into 2 high level categories: 
  1. On page SEO - what you do ON your site. Keywords, page titles, metas, keyword density, website architecture, internal links, etc.
  2. Off page SEO - links pointing to your website.
In  the last year alone, I've shifted the way I do my SEO tremendously  because traditional SEO isn't relevant anymore. It just doesn't work.

Just a year ago, I was able to rank my client's websites FIRST in Google by following this exact process:
  1. Keyword research
  2. Assign high volume keywords to pages and theme accordingly (adjust title tags, meta descriptions, keyword density, etc)
  3. Set up Google Analytics custom reports
  4. Log into my favorite link vendors website, and schedule links for the next month
  5. Drip fed contextual links on moderately private blog networks for 30 - 60 days would rank almost any site
No  bullshit. If their website was in WordPress I could optimize their site  in about 2 hours and spend less than 10 minutes a month buying links.

Slowly,  things changed. The links I were buying were having diminishing  returns. I was struggling to get websites to even move up to the 2nd  page. I was seeing websites with fewer and fewer links rank on top and  stay there, no matter what I did.

So, I had to adapt. The process  that I use now takes much more time, effort and investment from my  client's part. However, look at the screenshots. It fucking works.

Here it is:
  1. Keyword research
  2. On page content optimization: keyword density, title tags, metas, images, etc
  3. Website  architecture optimization: making sure content is properly structured  from a UI point of view. Is the menu properly grouping content? Is the  website optimized for mobile?
  4. Website speed optimization: slow  websites are a killer. Optimize + compress images, clean up excess  JavaScript and CSS, put website on VPS, put website on CDN, etc.
  5. Social  media optimization: Google looks heavily now if a website is relevant  for a given query. One of the biggest ways they check is if your website  is being talked about on social media. I mean, think about it, aside  from porn sites, social networks are where 99% of the internet spends  time. If your links and branded mentions are being pushed through,  chances are your website isn't relevant. Building a shit load of links  just sends a signal of spam. Social media is key for SEO!
  6. Great  content: this means a blog, perfectly written sales pages, product  pages, great website design and UX, all of that. When you have great  content, people respond. They share it on social media, you get press,  and yes, you get links.
  7. Online PR: In my mind, this has taken  the place of link building. Because Google's algo looks so much at trust  and authority of websites, you need links from the tops sites in the  world. Now, I know it sounds undoable, but it's really not. If you have  great, no, if you have amazing content, performing outreach is  much  easier. In fact, you might find that people will WANT to link to your  site, instead of having to beg.
  8. Link building: no! It's not  dead! But it does come last in my process. If I've done everything in my  power to get through 1 - 7, the site will rank. However, sometimes you  need more. In these cases I will use private blog network links from a  very small selection of SEOs that I know and trust. The links they  provide are from very high quality websites that pass authority. 
For more information, please check out this post: The Complete Guide to Blog SEO


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