SEO Book 2017

SEO is completely changed. Its now about content, optimization, social signals and links (Yes link building is still matter).
Content (Inbound Marketing):
Create your website blog, Know your audience and their persona and then publish very
targeted and informative content which attract and make them easy to convert.
Here is the complete guide of Inbound Marketing: HubSpot | Inbound Marketing & Sales Software
Optimization:
Optimize your website for user’s not for google. Fix your On-page on daily basis to improve user experience. You can analyze your user performance on website in Google Analytics. Check bounce rate and time on site.
Top Ranking Factors (On-Page):
  1. Title Tag and Meta Descriptions: Write catchy Title tags which make stand out from the ranking and increase your click through rate. Make your meta description informative that help user and search engine to know what the site is actually about. Include long-tail keyword in your Title and description. Take time in writing Meta’s that increase your CTR (Click Through Rate)
  2. Content: Write informative content tell users why you are different from your competitors, make them easy to know why you are best.
  3. Internal Linking: I think no need to describe you internet linking :)
  4. Website Speed: Do practices to decrease your website speed.
    Here are some practices to decrease website speed:
    Use CDN
    Minimize your CSS and Java Scripts and make them external.
    Don’t use flash elements on your site
    Reduce your server response time
    Hosting really matters in website speed.
Website speed is very big ranking factor google likes site that open fast. It will also increase your bounce rate.
Social Media:
Create your social media profiles and post google content on daily basis to engage your audience.
Link Building:
Focus on quality link building only!!

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